Magic Leap 2 launches in September with enterprise pricing
Magic Leap 2 is meant to compete with Microsoft’s Hololens 2 in the enterprise AR market. We summarize the most important information for you.
In August 2018, the company’s first AR headset, the Magic Leap 1 (then still called Magic Leap One: Creator’s Edition), was released in the US.
Magic Leap targeted end-users with the product. Too early, as it turned out: The device was not attractive enough for consumers in terms of hardware, software, and form factor, and it also cost over $2,000.
A new focus on enterprise customers came too late: In the spring of 2020, Magic Leap narrowly avoided bankruptcy and laid off many employees. Founder and CEO Rony Abovitz left the company. Former Microsoft manager Peggy Johnson succeeded him, restructured Magic Leap and completed the turn to B2B that had been started.
Magic Leap 2, which will be released in 2022, is the first product that is explicitly aimed at professional users and companies.
When will Magic Leap 2 be released?
Magic Leap 2 will be released on September 30, 2022.
In which countries will Magic Leap 2 be released?
In the USA, Canada, the UK, the EU countries Germany, France, Italy and Spain, as well as Saudi Arabia. In Japan and Singapore, the augmented reality headset should be available by the end of the year.
How much does Magic Leap 2 cost?
Magic Leap comes in three price ranges:
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- Base for $3,299
- Developer Pro for $4,099
- Enterprise for $4,999
Base is aimed at professional users and developers, may be used for commercial purposes and comes with a one-year warranty.
Developer Pro is for advanced developers. This license provides access to developer tools, sample projects, enterprise-grade features, and monthly previews for development and testing purposes. This version is recommended for internal use only for the development and testing of applications. Commercial use is not allowed. It also comes with a one-year warranty.
Enterprise is aimed at companies that want flexible, large-scale deployment of AR headsets. The license includes robust enterprise features and quarterly software updates that can be fully managed via UEM/MDM solutions, according to Magic Leap. Commercial use is permitted. An extended two-year warranty is included.
What makes Magic Leap 2 special?
Magic Leap 2 has the largest field of view yet for AR headsets in its class, at 70 degrees. Compared to Magic Leap 1, the field of view has been expanded, especially in the vertical direction. The field of view of Magic Leap 1 and Hololens 2 is about the same.
Magic Leap 2 also offers a unique display feature called dimming. Here, parts of the display are darkened for a stronger contrast or focus on AR objects.
How good is Magic Leap 2?
So far, there are only short reviews of the Magic Leap 2, but they are quite positive. Detailed reviews should follow in the fall.