Warner Bros. has launched a Snapchat campaign to promote the upcoming sci-fi film "Dune: Part Two," featuring an Augmented Reality lens and custom cameo stickers. The AR lens, which allows users to immerse themselves in the Dune universe, is currently available in the U.S. and Canada and will roll out to global markets on February 28. The campaign also includes video ads that drive users to a microsite to purchase tickets.
Gary Barlow, lead singer of Take That, plans to incorporate Virtual Reality into the band's upcoming 72-date concert tour. Inspired by the immersive tech used by U2 at the Sphere in Las Vegas, Barlow believes VR will enhance the audience's experience. “Things like the Sphere, or headsets and VR are going to move our music on. We’ve been listening to music a long time, then we had videos to accompany the music. What’s next? I think experiences are going to get bigger” the singer says. The tour, promoting their album “This Life”, begins in April.