Doja Cat's 12-minute tour documentary was shot almost entirely on Ray-Ban Meta glasses
A 12-minute documentary shot on Ray-Ban Meta glasses during the European leg of Doja Cat’s tour premieres on October 23 on her YouTube channel, and Meta has handed its Los Angeles store over to the tour until October 25. Meta calls MA VIE WORLD TOUR “a new documentary short filmed almost entirely on Ray-Ban Meta glasses”, directed by Quinn Whitney Wilson and shot across seven countries through glasses worn by Doja Cat and her crew.
The Ray-Ban Meta (Gen 3) Aviator, one of the two frames Meta says visitors can try on at the LA takeover. Image: Meta
“Almost entirely” is Meta’s own wording, and it does not say what shot the rest or how much of the 12 minutes came off the glasses. Meta calls the result “a first of its kind documentary shot through glasses worn by the artist and her crew”, and describes footage from the wings before she goes on, the crowd as the lights come up, the glam chair with her team and the road between shows.
Meta Lab LA is showing the glasses she wore on stage
The Doja Cat takeover at Meta Lab LA runs from October 17 to October 25, so it is open. On display are her Tour Ma Vie performance outfits and the custom Ray-Ban Meta glasses she wore on stage with them, which Meta says are the same glasses the documentary was filmed on.
Meta's own collage of its AI glasses styles, published when it introduced the Gen 3 range in September. Image: Meta
Attendees can demo Ray-Ban Meta glasses and try on the Ray-Ban Meta (Gen 3) Zena and Aviator frames, which Meta says are the frames behind the custom styles she is wearing on the North American leg running now. Those are the Gen 3 frames Meta launched in September at $449 in the US.
Buyers of Ray-Ban Meta glasses at the store are eligible for Doja Cat collectibles, including limited-edition lens cloths and customised case engravings, while supplies last. Meta has timed the nine days around the premiere, her birthday on October 21 and her Kia Forum concert in Los Angeles on October 22.
Meta Lab LA is an established store rather than a new one, unlike the Meta Lab stores that opened in Arizona, Georgia and New York on October 13.
A Meta photograph of a Ray-Ban Meta wearer from 2024. The documentary was shot on glasses from the same range. Image: Meta
Meta gives no camera detail for the shoot
Meta’s announcement carries no resolution, no bit rate, no clip length and no figure for how much of the film the glasses captured. What the company has published about glasses video in general is a ceiling rather than a boast: its developer guidance puts glasses capture at 720x1280 and argues that lower resolution gives better results, and nothing in the Doja Cat announcement applies that to a 12-minute film.
For a company selling the frames as a camera you wear, it is a lot of silence about the camera. MA VIE WORLD TOUR premieres on October 23 on Doja Cat’s YouTube channel, two days before the Los Angeles store goes back to normal.
