Augmented Reality Archive

Augmented Reality

Augmented Reality integrates the digital world into reality based on location and objects. Currently, AR with the smartphone is popular: Social apps like Instagram offer thousands of AR filters for faces or the environment, Google navigates through Maps with augmented reality or displays life-size AR animals in Google Search. Apple makes 3D scanning accessible with special lidar technology in the iPhone, giving many people the opportunity to create their own AR content. The AR industry’s big goal is slim AR glasses suitable for everyday use that will eventually replace smartphones: imagine walking through a shopping mall and seeing purchase recommendations right at the front doors of stores through AR glasses. Of course, there are countless other application scenarios. This is still science fiction – but we’ll be the first to tell you whether it comes true.

Virtual Reality

XR weekly round-up: Quest 3S launch, PSVR 2 sales figures & Apple plans new Vision headsets

Oct 19 2024 Kevin Link

AR Games

Got a new Meta Quest 3S? Check out these Mixed Reality games

Oct 15 2024 Josef Erl

AR Games

This new Mixed Reality game for Meta Quest 3 will turn your Living Room into a virtual zoo

Oct 14 2024 Josef Erl

Virtual Reality

XR weekly round-up: New compact 8K PC VR headset, doubts about Meta's AR technology & NVIDIA RTX 5000 leaks raise eyebrows

Oct 12 2024 Josef Erl

AR Hardware

Sightful kills AR laptop Spacetop, but wants to make AR glasses work on Windows laptops

Oct 09 2024 Josef Erl

AR Games

Popular VR fitness app FitXR now playable in mixed reality on Meta Quest 3

Oct 09 2024 Josef Erl

AR Hardware

Karl Guttag reminds us to be cautious about Meta's Orion AR glasses

Oct 09 2024 Tomislav Bezmalinovic

AR glasses manufacturer Xreal secures $60M in strategic fundraising

AR Hardware

TICKER

AR glasses manufacturer Xreal secures $60M in strategic fundraising

AR glasses maker Xreal has closed a new $60 million round of financing. This brings the company's total funding to $300 million. Investors include Alibaba, Nio Capital, Sequoia, Kuaishou and Gentle Monster among others. Xreal plans to invest the money in research, development, and factory expansion. The company recently unveiled the Xreal Air 2 Ultra, which is being marketed as an affordable alternative to Apple's Vision Pro. The price is $699 and pre-orders will start shipping in mid-October.

Press release Xreal Air 2 Ultra

Oct 07 2024 Josef Erl