Meta Ray-Ban Display goes on sale in the UK at £749, with Germany at €899 on October 13
Meta Ray-Ban Display is on sale outside the US for the first time, and Meta's UK store lists it at £749. Meta says the glasses went on sale in Canada and the UK on September 23, at £749 and CA$1,149, while France, Italy and Germany opened pre-orders the same day ahead of full availability on October 13, starting at €899.
Every price Meta has published covers the glasses and the Meta Neural Band together. Image: Meta
The US price has not moved. Meta Ray-Ban Display still starts at $799 there, and Meta has opened online ordering in the US and all five new markets, with a sizing tool for choosing a Meta Neural Band size at home rather than in a fitting appointment.
Six more cities get the glasses on October 13
Vancouver, Toronto and London had the glasses on shelves from September 23. Paris, Milan, Rome, Frankfurt, Hamburg and Munich follow on October 13, the day online ordering opens in France, Italy and Germany.
Prescription wearers in France and Italy can order lenses from October 13 through EssilorLuxottica optical retail stores, and Meta says Germany follows later in the year. In the US and Canada, prescription orders go through meta.com.
That is six countries in all, three of them in the EU. Meta names no further market and no later date, and says the pre-orders in France, Italy and Germany start progressively rather than all at once.
The price covers the glasses and the Neural Band
Both figures are starting prices on Meta's UK store and its German equivalent, and each covers the glasses together with Meta Neural Band, the wrist-worn controller that drives the in-lens display. Meta's UK store puts battery life at up to six hours and sets a 30-day return window from the day an order arrives.
Meta Ray-Ban Display carries a full-colour display in the right lens and pairs it with an EMG wristband that reads the muscle signals in your forearm, so small hand movements scroll and select instead of a touchpad on the temple.
Meta is also managing expectations on supply. It calls the glasses a first-of-its-kind product with "very limited inventory", and says buyers who cannot get the size or colour they want go onto a waitlist.
Glasses with a display are still a sliver of the market. Counterpoint counted a 263% rise in AI glasses shipments in the first half of 2026, but 96% of those shipments had no display at all, and Meta's volume sits at the cheap end of its own range, where Meta's $299 camera glasses reached Spectrum shop floors in the US in September.
Some of the software stays behind in the US
Buyers in London and Munich get the hardware before parts of the software. Calendar controls are available in English in the US, mirrored phone notifications are "coming soon", and an on-glasses app browser called Explore is on the way, alongside Threads Community Feeds.
Hologram, a voice-driven photorealistic version of your face for calls, begins rolling out in Early Access on WhatsApp to Meta Ray-Ban Display users in the US later this autumn.
For France, Italy and Germany, the wait runs to October 13, and German buyers who need prescription lenses wait longer still.
