Half of Fortune 100 companies are experimenting with Apple Vision Pro

Half of Fortune 100 companies are experimenting with Apple Vision Pro

Tim Cook said on an earnings call that half of the Fortune 100 companies have purchased Vision Pro.

FACTS

Yesterday, Apple presented its Q2 earnings. The company did not provide sales or revenue figures for Vision Pro, but Tim Cook mentioned that half of the Fortune 100 companies have purchased at least one device.

Among the companies working with Vision Pro are KLM Royal Dutch Airlines, SAP, Porsche, Lowe's and EnBW.

"People are using it for many different things in enterprise, and that varies from field service, to training, to health care related things like preparing a doctor for pre-op surgery or advanced imaging, control centers, and so it's an enormous number of different verticals," Cook said. "And our focus is on growing that ecosystem and getting more apps and more and more enterprises engaged, and the event that we had recently, I can't overstate the enthusiasm in the room."

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OPINION

Vision Pro as a B2B device: Time will tell

It's no surprise that the world's richest companies are experimenting with Apple Vision Pro, especially since it's an entirely new category of device from Apple that's being touted as the next great computing platform. It would be a surprise if companies didn't take the plunge.

The more interesting question is what will come out of this trial period: useful applications that help companies and their customers, or low-key experiments that go nowhere. Only then will it become clear whether Vision Pro will be a hit with enterprises and establish itself as a B2B headset.

Sources: Apple Insider