Three VR studios announced Steam's Autumn Sale before Valve, and two named October 1 to 8
Three VR developers announced their Steam Autumn Sale discounts on their own Steam pages before Valve had published anything about the sale, and two of them named the window as October 1 to October 8. The earliest of the three went up on September 28, three days before the sale was due to open.
Store artwork for sYs - Save Your Soul: a white robot in a rocky canyon under a passing airship. Its developer posted a 50% Autumn Sale discount at 23:13 UTC on September 30. Image: Size Does Matter
The most precise is from Devs United Games, which posted on the Real VR Fishing page at 09:27 UTC on October 1: "From October 1 through October 8 at 10 AM PT, enjoy 30% OFF Real VR Fishing and ALL DLCs on Steam." It is the only one of the three to give a time of day.
Who posted, and when
Vigo Creative was earliest. It told Wild West Panic players on September 28 that "the Steam Autumn Sale is just around the corner, from October 1 to 8", in a post that also covers the game's arrival on Steam Frame.
Size Does Matter came next, and named no dates at all. Its post on the sYs - Save Your Soul page, timed at 23:13 UTC on September 30, describes the Steam Autumn Sale as live and says the game "is available with a 50% discount". Measured against the schedule in the Real VR Fishing post, that went up about 18 hours before the sale was due to start.
None of this is a leak. Each is a studio announcing its own discount on its own store page, under its own name, and the two that give dates agree on them.
Wild West Panic's cartoon saloon shootout, with a cowboy-hatted cactus on the logo. Its developer named the October 1 to 8 window on September 28. Image: Vigo Creative
Valve's own feed had nothing
Read at 14:43 UTC on October 1, the news feed Valve uses for Steam-wide events carried no Autumn Sale post at all. Its newest entry was about a Party-Based RPG Fest and dates from September 14. Valve had named no start date, no start time and no end date of its own, while the Real VR Fishing post gave all three.
The prices at the time of this read
A read of Valve's own store data at 14:43 UTC on October 1 returned Real VR Fishing at $19.99 in the US with a discount of 0%, sYs - Save Your Soul at $10.99 with 0%, and Wild West Panic at $9.99 with 0%. That is a little over two hours before the 10 AM Pacific start time the Real VR Fishing post gives, so none of the three announced discounts had been applied when those figures were taken.
Two other VR titles did carry discounts at that same moment, and neither is named in any of the three posts: CONVRGENCE at $14.99 from $24.99 and Kayak VR: Mirage at $16.09 from $22.99.
Steam rewrites the price column the moment a sale flips over, so every figure above is a reading taken at 14:43 UTC on October 1 rather than a standing price.
An early-October Autumn Sale is not new
Valve has put an Autumn Sale in this part of the calendar before. A Ragnarock post of September 29, 2025 set that year's Steam Autumn Sale discount as running "From now until October 6", which is the same late-September announcement and early-October window.
The other date Valve has published for PC players this month is Steam Next Fest, which opens on October 19 after a demo deadline of September 28. For the games themselves, six VR titles carry October release dates, though one of them still has no date on Sony's store.
