Nvidia will sell GeForce NOW memberships through Amazon, but it has not said when
Nvidia says Fire TV owners will soon be able to buy a GeForce NOW membership through Amazon itself. Its own timing is "Keep an eye out for availability in the coming weeks", and it gives no date, no country list, no word on which membership tiers Amazon will sell, and nothing about what happens to a membership someone has already taken out.
Gears of War: E-Day is the game Nvidia leads its October 8 cloud update on. Image: Xbox Game Studios
The wording comes from Nvidia's GFN Thursday post of October 8, read at 21:09 UTC on October 8: "Fire TV users will soon be able to purchase GeForce NOW memberships directly through Amazon, creating a more seamless path from device setup to gameplay."
The app was there, the checkout was not
This is a billing change, not a new platform. GeForce NOW has been running on Fire TV hardware for some time, and Nvidia's September 24 post lists "Amazon Fire TV devices" among the places a game travels to, alongside Steam Decks and Firefox browsers. The service has a long habit of turning up on hardware that cannot run the games itself, as it did when it reached the Meta Quest headsets. What has been missing is the step in the middle: install the app on the stick, then go to a phone or a laptop to pay for it.
A Fire TV stick has no graphics hardware capable of running a modern PC game, so the membership is the only reason the app does anything. Nvidia's pitch for the service is that it reaches that sort of hardware with "no massive downloads or expensive gaming rig required", which is true of the stick and of the Macs, handhelds and browsers it names alongside it.
Moving the sale into Amazon's billing takes the one part of the setup that has to happen on another device and puts it on the television. Nvidia has not said whether Amazon takes a cut, and nothing in the post describes how an account bought that way would be managed.
Gears of War: E-Day leads the new additions
The same post is mostly about the cloud catalogue. Nvidia adds 10 games in this update and calls seven of them new releases, which the list bears out: Gears of War: E-Day, STAR WARS: Galactic Racer, Clive Barker's Hellraiser: Revival, Forever Ago, Order of the Sinking Star, Silver Pines and Permafrost carry the new-release tag, while Graveyard Keeper 2, Solasta II and Tyr do not.
Gears of War: E-Day is the one Nvidia leads on, streaming after its worldwide release on October 6. Ultimate members, Nvidia says, get "GeForce RTX 5080-class performance in the cloud, plus technologies including NVIDIA DLSS and NVIDIA Reflex". That is Nvidia's description of its own top tier rather than a measurement, and the cloud rig is not the card.
Nvidia attaches a standing caveat to the list. The dates it publishes, it says, "reflect when games are released on their respective stores", and cloud availability varies as titles are onboarded through the week. The same post also records that the Xbox version of Dune: Awakening "didn't join GeForce NOW in September as previously shared", with no reason given and no new date.
Nvidia says the cost of its day pass can be applied toward a first monthly membership, which is the other route it names into a subscription. For now the Amazon step it has described is the one it has not dated, and "coming weeks" is as precise as it gets.
