Nvidia says the RTX 5090 is not discontinued, though supply is constrained
Nvidia has not discontinued the GeForce RTX 5090 and will keep shipping it, according to Jeff Fisher, the senior vice president who runs its PC business. Speaking to Taiwanese site 4Gamers after Nvidia's RTX Spark launch event in Taipei, he said supply is somewhat constrained, but that Nvidia is doing everything it can to get the card to market.

Nvidia's own RTX 50 series material for DLSS 4 multi frame generation. The RTX 5090 is the top of that range. Image: Nvidia
Other variants of the 5090's chip exist, Fisher said, "but it really has not been discontinued". The interview was published in Chinese, so these quotes are translations.
An answer to the end-of-life rumour
The rumour began on October 10, when two accounts claimed that all future GB202 chips would go to Nvidia's RTX PRO workstation cards and that the RTX 5090 was end of life. Their only evidence was an unverified photo of a supposed notice, and Nvidia stayed silent at the time.

Another image from the same Nvidia pages, published there under the label RTX On. Image: Nvidia
Fisher did not mention GB202 or RTX PRO, so where the chips are going remains open. What he did rule out is the idea that the card is finished.
He also defended Nvidia's gaming business, saying the company would not hold its position today without GeForce, and that without CUDA running on GeForce hardware there would be no AI market as we know it.

Nvidia's own announcement artwork for the GeForce RTX 4090, one generation before the card Fisher was asked about. Image: Nvidia
No word on prices
Fisher gave no production numbers, shipping dates or prices. Graphics cards have become much more expensive this year: across 179 Nvidia models at 27 EU retailers, the average price rose from €783 to €1,107 between the end of June and late September.
For PC VR players driving high-resolution headsets, the 5090 is the most powerful consumer card Nvidia sells, which is why talk of its end spread so quickly. Nvidia has published nothing on its supply, so Fisher's interview is the only official word so far.