Flat2VR Studios founders expand into publishing original VR games
Impact Reality expands its business model and launches "Impact Inked", a publishing label for native VR games.
Impact Reality, previously known for its VR-related marketing services and its subsidiary Flat2VR Studios, which specializes in VR conversions of flat games, has announced the creation of a full-fledged publishing arm for original VR games.
Impact Reality emphasizes that Impact Inked will not be about direct ports or adaptations of flat games. Instead, all games will be built from the ground up for VR. Some will introduce entirely new IPs, while others will expand existing universes in unexpected and immersive ways.
We're expanding how we support the future of VR.
Say hello to Impact Inked. Full details here: https://t.co/gnfL5dJAGS pic.twitter.com/yLF29OaG5Y
AdAd- Impact Reality (@ImpactRealityXR) April 29, 2025
"Impact Inked is the natural evolution of our all-in-one approach to supporting the VR industry. Just as Impact Reality was created to provide end-to-end PR and marketing services, Impact Inked opens the door to deeper collaboration—where we can back exceptional VR games from concept to launch and beyond," writes Impact Reality.
Impact Inked offers funding, feedback, distribution, marketing and much more, all tailored to the specific needs of the VR market.
The first original VR game to be published by Impact Inked is Surviving Mars: Pioneer, which will be released on the Horizon Store and Steam on May 8th. Additional titles will be announced later this year.
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