This AI-controlled punching bag projects a life-size fitness coach into your living room

This AI-controlled punching bag projects a life-size fitness coach into your living room

The Startup Growl presents a revolutionary punching bag with integrated AI trainer and projection technology. The innovative fitness trainer will be available for the whole family in 2025.

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FACTS

Growl, a connected fitness startup based in Austin, Texas, recently unveiled its first product: A smart punching bag with a built-in AI coach that combines fitness training with augmented reality. The company announced that it has secured $4.75 million in seed funding from investors including Skip Capital, Kima Ventures and former UFC heavyweight champion Ciryl Gane.

According to Growl, the system combines high-definition projection technology with cutting-edge AI computing to bring a life-size, interactive trainer to the home workout. Multiple cameras capture the user's movements in 3D and provide real-time feedback, while infrared sensors transform the surface of the punching bag into a responsive touch surface.

The wall-mounted system is as compact as a shelf and offers a variety of workouts — from technical boxing to strength training and yoga. Designed for the whole family, the system is suitable for ages 10 and up.

FEATURES & TRAILER

AI trainer and Unreal Engine for immersive training

The Growl boxing trainer offers these features:

  • Life-size interactive trainer with AI-driven real-time feedback
  • Authentic punching bag resistance for intense cardio and strength training
  • Unreal Engine based gameplay for added motivation
  • Family-friendly workouts for all ages and skill levels
  • 3D motion tracking and Edge AI for personalized workout advice

Growl will be available in April 2025. The system will be positioned in the premium segment and will cost $150 per month for a 48-month plan or $190 per month for a 36-month plan, including hardware and subscription fees.

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Sources: Growl Website