Augmented Reality integrates the digital world into reality based on location and objects. Currently, AR with the smartphone is popular: Social apps like Instagram offer thousands of AR filters for faces or the environment, Google navigates through Maps with augmented reality or displays life-size AR animals in Google Search. Apple makes 3D scanning accessible with special lidar technology in the iPhone, giving many people the opportunity to create their own AR content. The AR industry’s big goal is slim AR glasses suitable for everyday use that will eventually replace smartphones: imagine walking through a shopping mall and seeing purchase recommendations right at the front doors of stores through AR glasses. Of course, there are countless other application scenarios. This is still science fiction – but we’ll be the first to tell you whether it comes true.
Apple is developing augmented reality display technology for vehicles that could display information on windshields or other windows. According to a patent application filed by the company, the AR displays could simulate objects in the environment and monitor driver performance. The technology could also be used to enable FaceTime calls between car occupants and people in other vehicles.
DJ Aphex Twin has released an augmented reality app called YXBoZXh0d2lu that interactively visualizes his new EP "Blackbox Life Recorder 21f / in a room7 F760" with 3D objects. Users scan the physical packaging to unlock various AR experiences based on individual tracks. The app is available for free for iOS and Android and was developed in collaboration with Studio KALKUL, Weirdcore and Warp Records.
German YouTuber, Sebastian Ang (MRTV), launches an online platform where people can pay to try out the latest XR devices in private homes. This includes VR headsets, AR headsets, haptic accessories and VR treadmills from manufacturers such as Pimax, Varjo, BHaptics, Xreal and DPVR. "trymytech" is structured similarly to the community marketplace Airbnb and is financed by platform fees per booking. Details about the conditions can be found via the link in the source citation. Trymytech is initially launching in Germany and will soon be available in the USA and UK.
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