Meta suddenly pulls two popular VR games from Quest Store
Meta is removing two popular VR games from the Quest Store. The reasons are still unclear.
Meta has abruptly removed two VR games from its Quest Store, leaving the developer Toast Interactive feeling "betrayed and powerless." The games - Richie's Plank Experience and Max Mustard - disappeared without warning, and while Toast Interactive claims to know why, they're currently unable to share the reason.
Discount campaign as a possible reason?
When users questioned whether Toast Interactive had engaged in questionable practices, the studio firmly denied any wrongdoing, despite Meta linking to their abuse page in connection with the removal. Some community members have speculated that recent discount campaigns might be behind Meta's decision.
Unfortunately, Meta has unilaterally chosen to remove Toast and its two games, Max Mustard and Richies Plank Experience from their store. We feel betrayed and powerless on many levels. We are sorry to all customers who missed out buying Richies Plank and Max Mustard on Meta...
- Toast Interactive (@toast_int) March 6, 2025
In recent months, several VR studios, including Toast Interactive, had been offering dramatic discounts through limited-time codes that slashed prices by 90 percent. Toast Interactive had implemented such a discount for Max Mustard through their other game, Richie's Plank Experience. However, whether these promotional strategies triggered the removal remains purely speculative at this point.We will update this article as soon as we know more.
A struggling developer takes another hit
The sudden removal comes at an especially difficult time for Toast Interactive, which has already undergone two rounds of layoffs in the past four months. The studio was forced to let go of ten employees in early November, joining a growing list of VR developers facing similar challenges. In February, Toast announced the closing of its offices.
The broader VR gaming industry is grappling with several headwinds. Meta Quest's user base is skewing increasingly younger, leading to a preference for free-to-play titles over premium games. Additionally, the growing number of VR games has made it increasingly difficult for studios to maintain visibility in Meta's Quest Store.
Toast Interactive has asked its community to direct complaints about the removal to Meta directly, promising to share the complete story behind the takedown in the near future. We'll update this story as more information becomes available.
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