Apple is reportedly planning to launch two new Vision headsets

Apple is reportedly planning to launch two new Vision headsets

Apple is planning to release several new face computers in the next three years, according to Apple leaker Mark Gurman.

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Bloomberg reporter Mark Gurman writes that Apple is working on at least four new face devices. He expects:

  • A lower-end Apple Vision for $2,000, with a launch date set for 2025. The lower price will likely be achieved by using an inferior chip and cheaper materials. Apple is also said to drop the EyeSight feature. The company expects sales to double.
  • An Apple Vision Pro 2 for 2026 with a newer chip
  • A competitor to Ray-Ban Meta smart glasses, to be released in 2027
  • AirPods with cameras and some computer vision capabilities of the Apple Vision Pro, also planned for 2027.

Meanwhile, the Wall Street Journal reports that the Vision Pro app ecosystem is not doing well. The paper cites figures from Appfigures. According to these figures, only ten new Vision Pro apps were released in September. In the first two months after launch, there were still hundreds of apps.

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Apple Vision newly released apps, figures from Appfigures.

The Vision Pro app ecosystem is effectively dead after less than a year. | Diagram: Wall Street Journal

This should surprise no one. Apple has sold fewer than one million devices. With such a small market, there are few incentives for developers to create apps for Apple's ecosystem. The lack of apps, in turn, discourages consumers from buying and using the Apple Vision Pro. A vicious cycle.

"We’re not in a rush," Hrafn Thorisson, CEO of Aldin Dynamics, the studio behind the VR hit Waltz of the Wizard, told the Wall Street Journal. "We’re waiting until we see a better trajectory and when the next device comes out."

Meta has been more successful with aggressively subsidized devices and heavy investment in its developer ecosystem, but its VR business is still losing money.

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Sources: Bloomberg, Wall Street Journal