Lufthansa tests Meta Quest 3 for in-flight entertainment
Lufthansa is offering Meta Quest 3 headsets to business class passengers on select long-haul routes. Nearly 4,000 travelers have already experienced everything from VR films to virtual car test drives at 35,000 feet.
Meta and Lufthansa recently unveiled details of their partnership, which puts Quest 3 headsets in the hands of passengers flying in Lufthansa's Allegris Business Class Suite. The entertainment options are impressively varied: passengers can watch movies on a virtual screen, take virtual tours of their destinations, play classic games like Connect Four and Chess, or unwind with meditation exercises.
In an interesting automotive twist, Lufthansa has partnered with Cupra to create what they're calling the first in-flight virtual test drive experience. Passengers can customize a Cupra Tavascan electric vehicle and take it for a spin through virtual Barcelona streets. The innovative service, developed in collaboration with MSM.Digital, earned the team an APEX Award 2025 for outstanding in-flight entertainment.
According to Bjoern Becker, who leads Lufthansa Group's Future Intercont Experience program, passenger feedback has been consistently positive. Meta isn't stopping with Lufthansa either — they're already planning to expand the service to other airlines and routes, using the Lufthansa partnership as their blueprint for future immersive in-flight entertainment.
This is the Travel Mode for Meta Quest
The service leverages Meta's "Travel Mode," an experimental feature introduced in 2024 for both Quest 2 and Quest 3 headsets. Meta has specifically modified their algorithms to account for aircraft movement, ensuring a stable VR experience — even when passengers look out the airplane windows.
While Travel Mode is currently optimized solely for air travel, Meta has broader ambitions. They're planning to extend support to other forms of transportation, starting with trains and eventually including cars and buses.
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