Samsung's first MR headset is likely to be an expensive niche product
Samsung's upcoming mixed reality headset will reportedly be produced in small numbers, suggesting a high price tag.
Samsung is likely to follow Apple's lead and release a headset that relies on high-end technology without compromising on price and commercial viability.
We reported last week that Samsung will use OLED microdisplays that will surpass even the Apple Vision Pro's OLED microdisplays in terms of resolution and pixel density. Since these panels are by far the most expensive component of the mixed reality headset, the use of such displays will likely drive up the price of Project Moohan as well.
New report: Low annual production, launch expected this fall
The South Korean Business Post, citing supply chain sources, now reports that the launch is planned for Q3 2025, with an annual shipment target of 100,000 units.
This would be even lower than the reported pre-launch target for the Apple Vision Pro. Since the price of consumer electronics typically decreases with the number of units produced, and only 100,000 units will be produced per year, the report suggests a very high starting price for the mixed reality headset. Apple's Vision Pro cost $3,500 at launch and has remained at that price point.
Samsung's upcoming mixed reality headset is likely to be more interesting for its technical capabilities and implementation than its market impact. Cheaper Android XR headsets from Samsung or other manufacturers could follow at a later date. So far, Sony, Lynx, and Xreal have announced devices based on Android XR, but without providing any details.
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