138 billion dollars for AR glasses: Xreal plans mega investment
Chinese AR company Xreal Technology is making an ambitious play in Shanghai, aiming to build out an industrial ecosystem that they claim will be worth one trillion yuan (about $138 billion). Their CEO Xu Chi dropped this bombshell at the recent Pudong Investment Promotion Conference. The company is projecting sales between 300,000 and 500,000 headsets by 2025, and expects their total deliveries since 2022 to crack the one million unit mark by the end of this year. Xreal has already lined up partnerships with local players like Shanghai Shiya Information Technology and ShanghaiTech University. Plus, they've inked an AI/AR industry agreement with several Chinese tech companies, though the details remain unclear. The timing makes sense — Xreal just launched their next generation of AR devices in late 2024, alongside their first homegrown chip, the X1.
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