Squid Game: VR experience gets major season 2 update
Sandbox VR has expanded its Netflix project "Squid Game Virtuals" with a new mini-game called "Repeat Racers".
Netflix's hit series Squid Game is expanding its virtual reality presence. Sandbox VR just announced "Repeat Racers," a new mini-game for their "Squid Game Virtuals" VR experience that lets players compete in challenges inspired by the show's second season.
The original Squid Game VR experience has been a massive hit since launching in September 2023, generating over $30 million in ticket sales. The first two months were particularly impressive — Sandbox VR pulled in $4.56 million, translating to about 75,000 visitors paying $60 each to try their luck at virtual survival games.
Sandbox VR expands with successful concept
The Squid Game VR experience pits two teams of six players against each other in iconic challenges from the series, including the nerve-wracking "Red Light, Green Light" and the vertigo-inducing "Glass Bridge." True to the show's ruthless nature, players who don't make it to the finish line are eliminated. After each session, participants get personalized highlight videos to remember their virtual brush with death.
The new "Repeat Racers" mini-game is now available at all locations, challenging players with puzzles and races where points are awarded based on placement. The timing couldn't be better - Netflix recently announced the third and final season of Squid Game will premiere on June 27, 2025. The series continues to hold the record as Netflix's most-watched non-English show, with an astounding 265.2 million views.
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