AR Apps

Sci-Fi Blockbuster Dune: Part Two gets Snapchat AR experience

Josef Erl
The logo of the app Snapchat shows a white ghost on a yellow background.

Snap Inc.

Warner Bros. has launched a Snapchat campaign to promote the upcoming sci-fi film "Dune: Part Two," featuring an Augmented Reality lens and custom cameo stickers. The AR lens, which allows users to immerse themselves in the Dune universe, is currently available in the U.S. and Canada and will roll out to global markets on February 28. The campaign also includes video ads that drive users to a microsite to purchase tickets.

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